“If you make your customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.”- Jeff Bezos.
Social media is powerful. That’s a fact. It can help you to expand your business in a number of ways and so, help you become a successful business owner or marketer. However, to make it happen, you need to possess knowledge about which platform to use for marketing purpose and how to use them to receive the highest ROI.
As we know, Facebook is number one platform that people use for marketing and advertising , more and more people start investing in Instagram. Why?
Well, because Instagram grows in popularity while Facebook slowly becomes outdated (teens are abonding this in favor of Instagram:read this). Thus, nowadays, it makes more sense to use Instagram to build your business rather than other social media platforms. The question is :how?
How can you use Instagram to grow your business in 2020? Here’s the answer: by taking advantage of Instagram Stories. Wan to know more? Scroll the page down a little bit, please.
As you may already know, Instagram Stories is a feature, which allows users to post photos as well as images full of fun stickers and text, which disappears after 24 hours.
Now, here’s an important question: why should you care about, create, and use Instagram stories for marketing purposes rather than focus entirely on making new Instagram posts? Well, because:
- Instagram Stories has 400 million daily active users.
- They are fun and engaging for everyone.
- Although they vanish quickly, they can give you marvellous results.
Ready to learn how to grow your business with Instagram Stories in 2020? Let’s begin, then!
Collect Customer Feedback
Collecting feedback from your customers is crucial to the development of your business. Afer all, how will you get to know if your customers are happy about your products and services, if anything needs to be improved, or what your customer’s needs and tastes are?
If you don’t collect customer feedback, then all you have left is guessing. Thus, it’s vital to ask your customers for their opinions about your business once for a while.
And, guess what?With Instagram Stories, collecting customer feedback can be easier than ever for you, and extremely engaging and fun for your audience. All you need to do is to create a story and use an interactive poll sticker.
Here are few examples;
Build your email list
Did you know that Instagram Stories can improve your email marketing strategy? That’s true! With the stories feature you can get more email subscribers and so, grow your email list. How? Well, once you reach 10k or more followers, Instagram will allow to add links to your Stories. Thus,you’ll able to put their a link to sign up your page.
Now, there’s is something you need to remember. All links in Instagram Stories are invisible, that is, hidden under the “See More” option.
So, to make sure your customers figure out added a link to your Story, add a call to action as well, such as “Swipe up to sign up.”
Increase your discoverability
Instagram Stories can also help you to get moral local exposure for your brand. Thanks to the location stickers, you can inform your audience where you are at a particular moment, where your parties or charity meetings will take place, or…where your store is located. Thus, they are specially useful for businesses with brick and mortar stores. With the help of location stickers you can easily drive more foot traffic to your store.
Here are various examples of how brands use location stickers in their stories:
Strengthen customer-brand relationship
If you want to build your business, you need to convert your one-time customers into loyal customers. After all, the more people become loyal to your brand, the more you’ll earn. Now, to make your customers keep on purchasing products in your store or using your services, you need to build a closer relationship with them. Instagram Stories can help you with that.
Here are a few ideas for Instagram Stories Content which will strengthen the relationship with your customers:
- Create and share easy tutorials as well as DIY (i.e; “do it yourself”) videos.
- Interact with your audience by asking intriguing questions.
- Apologize and thank your followers.
- Share your UGC (i.e. “user-generated-content”) and thus, show your customers that you care about their content and appreciate it.
Generate traffic to your blog
“Content is king,” right? After all, creating and publishing an engaging blog post on your blog every now and then can provide excellent results, such as: uplift your SEO, improve your sales and help you better connect with your audience, Right. But, you won’t achieve any of that if nobody knows about your new blog’s content. Remember, traffic won’t generate itself to your blog. Thus, it’s mandatory to promote your new blog posts.
Hence, the best way to create traffic to your blog is to share your new content on such social media platforms such as Instagram. All you need to do is to create a Story, in which you inform your audience about your new marvellous blog post, and add a link to it. That’s it! The news will spread like wildfire.
Here are few examples of such stories;
Live blog your event
So if you’ve decided to hold a seminar on the history of the hemline. Add to the sense of occasion and engage non-attendees by taking them behind the scenes. Sure, it might be too late to add to the audience tally, but there’s nothing like giving people a little FOMO to encourage sign-ups next time you are promoting an event.
Humanize your brand
Let me know you, people dislike dealing with corporations. They want to deal with a human being. Someone likes them. Thus, your customer’s perception of you, your business, your product and services will improve if you show them that there is a human behind your brand not a corporation.
So use your Instagram stories to show them your personality, style and share interesting content such as fun videos, causes your support or news of charity events. Check how others do:
So are you ready to start Instagram Stories for marketing purposes?
There are many ways you can use Instagram Stories to grow your business in 2020. Hence, re-read the tips again and scroll up and down the page to find the most suitable useful tip for your business.
Also if you find this blog useful than share it with your friends and you find any sort of difficulty while doing it than you may contact us Digital Manohar and our team they will provide you the best solution of it!