Are you optimizing your Facebook page to deliver better business results? Perhaps you’ve an outdated logo as your profile picture, you aren’t utilizing available integrations, or your timeline is rarely updated with company news. If you’re not generating sales and interacting with customers through your Facebook page, it might be time to give it a much-needed makeover. Although some business owners are hesitant to spend time and resources updating their social media pages, you’re losing out on a major opportunity to market your business through Facebook. By presenting a professional, well-branded profile, you can start attracting new customers and network with existing ones.
Below we’ll provide you some useful tips to expand your Facebook page for creating loyal customers!
Update Your Cover Image:
An engaging cover image is an easy win for us to boost the Facebook page performance. The cover photo is the first thing which our audiences notice and it’s our duty to make is as clear and easy as possible to make then understand who we are and what we do!
If you look at the Facebook cover image that Oberlo uses, where it showcasing its new bag pack for girls and making sure that everyone knows it. This photo is an excellent example of demonstrating product usage. When it comes to your cover image, this will depend on the type of business you run. Consider updating this more frequently to show upcoming promotions, products and changing factors.
Ideally your cover photo should:
- Be visually appealing
- Promote a clear message
- Appeal to visitor emotions
- Tie into your brand or a specific product in some way
Facebook is the perfect medium for brand storytelling. Facebook enables us to connect with our audience emotionally, which creates a stronger bond. Highlight images more so than comments. Also,call out milestones for your business and find ways to express how excited you are about them. These can include stories about how you started your business.
Update About Company and Our Story Sections :
If your About Company and Our Story sections featured old information, you’ll confuse customers.It could even make them wonder if you’re in still business! To avoid this, write fresh info that explains what your business products or services are, where you’re located and what sets you apart from competitors. In particular, the Our Story section will provide you with the opportunity to let people know from where you’ve started your business and how you’ve grown since inception.
Pin Posts to The Top of Your Page:
Do you have information that you want to ensure that your Facebook followers see? Instead of continually reposting it, simply pin it to the top of your Facebook page! Not only with this ensure that your followers are able to find important information, but you won’t have to clog up their Facebook newsfeeds with repetitive posts. Pinning posts to the top of your brand’s page is a simple, yet extremely useful top-of-mind social media marketing strategy to point your audience to important company posts, announcements and events. On your timeline, find the post you would like to pin, click the down arrow in the corner of the post, and click “Pin to Top.” It’s as easy as that!
One important thing to remember about pinning posts to the top of your page is to keep them fresh by rotating pinned posts often, especially if they are time-sensitive.
Mixing it up also allows you to showcase a much larger variety of posts. I recommend changing the pinned post once every couple of weeks or so.
Like Other Pages:
One way to increase Facebook page performance is to go on a liking spree. Liking other pages will help to increase our reach. This can help us to expand our community and improve our Facebook page performance by getting us inspired by our own content based on what is/isn’t working on other Facebook pages.
Start Responding to Comments:
If you want to receive Facebook limelight, you must interact with your followers! There are 5 billion comments left on Facebook pages on a monthly basis. These means there are number of opportunities for you to take advantage of this type of interaction! Make it as your habit of responding to comments on Facebook, so that this platform can be useful to your marketing and customer service efforts. Take Kerri jenkins page as an example, how he is replying to his comments.
Lastly, now that you have reviewed these 6 steps for updating your business’s Facebook page, it’s time to get to work! Once you complete initial updates to your Facebook profile , don’t stop there. Make it as a part of your daily routine to keep periodically update your page with new information , relevant offers, any promotions or other content.
Hence if you find this post helpful than kindly share it with your friends and beloved ones. And if you find any further difficulty feel free to contact us or our any team member we’ll provide you the best suitable solution of your problem!