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What is Digital Marketing

Digital marketing, also known as online marketing, is the promotion of brands, products and/or services online. This can be done by leveraging multiple channels including search engines, social media, online content, and paid advertising depending on business objectives.

What is Digital Marketing? Lets Get a Little Deeper…

Digital marketing is the marketing of products and services using digital technologies on the internet, through mobile phone apps, displaying advertising and any other digital mediums. It is also known as Online marketing. 

Digital marketing channels are system based on the internet that can create, accelerate and transmit product value from producer to a consumer terminal, through digital networks.

Lets Get a Little Deeper…

The digital world is a busy place full of brands battling to be heard over the babble of advertising and multimedia. Digital marketing services have grown out of this to help brands to get noticed by ultimately elevating their online presence. Having greater online visibility, achieved by leveraging organic search engine results, social media,PPC (pay per click) advertising or content marketing helps drives your target audience to your web pages, increasing the number of potential customers.

Marketers describe this process as “the conversion funnel”. Getting your brand’s name seen in the digital space is the first step which the user on the journey to become customer. Once your brand has been seen, whether that’s in search engine or through paid advertising, users are more likely to visit and revisit your website. This helps them from a connection with your brand through engaging and with a little help from CRO, leading them eventually to purchase your product or service.

A brand with a strong digital marketing strategy will utilise advertising, SEO and content marketing to target users at all stages of this journey to ultimately convert punters into paying customers: this is what actually digital marketing is!