In today’s digital world,content should be at the heart of any great integrated digital marketing strategy.
Creating enthralling content that people want to read, and also work for organic search, doesn’t have to be tricky or expensive. There’s a host of tools available with free capabilities, that can help you progress from planning a content strategy to actually creating your engaging content relevant to your industry vertical. These tools range from content discovery and gap analysis through to speculation inspiration and creation itself.
The evolution in technologies and social media channels means that content marketer must be constantly innovative to get their content noticed and remain competitive.Content should consistently be unique and niche, targeting the specific interests of your users.
Here, you’ll find a proper quick run-down on a selection of tools, but in this blog series we’ll be doing proper deep dives into what make these tools really beneficial!
To be an accomplished in content marketing, you must be creating useful and most searched materials that users are interested in. Writing articles which are irrelevant or not so useful to your audience is completely a wastage of time. Therefore, before you start brainstorming for new topic ideas, you need to know about your targeted readers preference and choices, and this is where Answer the Public does the hard job for you!
Answer the Public is ideal for taking your keyword research and adding subtle difference or intent. It’s got a simple functionality which allows you to enter a keyword of your choice. It will then highlight what this keyword looks like in a series of sentences and questions, such as ‘how to’,’what is’ etc. These are all backed up by search data which means such question is something that people are actively looking for online. This can help you from the title for an article, the subheadings in a piece of longer content or else help define your FAQs. This is a great way to find long-tail keywords to include in your content.
Keyword research may well have been completed during an initial research and strategy phase of your project. But if you’re writing a digital content, Google’s Keyword Planner will play an essential role. Using the ‘keyword discovery’ tool within keyword planner will you to use the best terms for your business, or else be used to look further into one specific subject, and how users are searching for it. This research will be invaluable for more than just your blog content, like you category and landing pages. But, for blog posts, it can help you find more niche long tailed keywords for you to target, aimed at the top end of the conversion funnel.
Buzzsumo is a great tool for a number of different aspects of content and outreach planning. For purely content ideation through, it’s got a couple of incredibly simple and useful features. If you’re in the just search phase and want to know what’s already out there around a subject you can use a ‘Content Analyzer’. This will let you see the ‘performing’ content around a particular keyword, or on a particular website. It will give you engagement on social engagement, websites linking to it and even gives it a unique ‘evergreen’ score. Content can also be filtered by word-count, language and ‘type’ i.e; article, infographics,etc. This is a great way to get inspirations for ideas.
Second is the ‘Topic Explorer’ tool, which is still relatively new to Buzzsumo. It works like a bit of hybrid between the Content Analyzer and the previously mentioned Answer the Public, as it suggests relevant topics, along with ‘top questions’, related keywords and existing popular content that fits within these suggestions. This means its a great place to find ideas for the articles, or to sense-check a theme you’re considering.
It is an another great keyword research tool to help you improve your content marketing strategy and get good ranking as well as authority. It can help you quickly brainstorm and find keywords that relate to your product/brand that people are searching for.
By simply typing a keyword, you get an almost unlimited list of alphabetised and numerical keyword variations of this same keyword. It tends to be more streamlined than Google Keyword Planner but it won’t provide you information regarding search volume or competition.
A noteworthy feature is the ‘expand this keyword’ feature, which shows you synonyms and related queries to the keyword you’ve chosen to expand. In this way, you can generate hundreds of content ideas, simply by using ubersuggest.
It is one of several free Google tools at your disposal. It first arrived on the market back in 2008, and its main function is to show search interests trends over time. It’s great place to start if you are looking to find information about trends and seasonality. You can view what searches and stories are trending now, or you can look up specific search terms and understand how those terms are performed over time.
The tool allows you to view information about specific keywords or brands by region or data, offering high levels of granularity. It helps you discover the most popular topics people are searching or examine historical search and see interests level over time.
Canva is a brilliant content marketing tool that comes in at the creation end of content journey. It has complete free functionally, with paid for functions if you want. It can be used for creating effective but simple visuals for both online and offline needs. Canva has a series of templates that are designed for different uses from social media to flyers and other offline print material. These are dimension based so you don’t have to got worry about your imagery being the right size. Each of these presets then has a series of different templates already created within them that you can customize, or you can make data visualisations completely unique to your brand.
We have only scratched the surface what canva do, and the best way to get to grips with it is to play around yourself. Maybe try making a simple header image for a blog post, like the one above, and see where you go from there.
Coming up with fresh content ideas is not less than a struggle . Fortunately, you don’t have to sit on your own and do the hard work. Digital Manohar and his team is there to help you out in any sort of problem contact us and do let know!