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How to use synonyms for ranking high in SEO

Digital Manohar - March 29, 2020 - 0 comments

If you have SEO works or you are learning, at one time or another you have heard about synonyms by:

  • Someone telling you that you need to add synonyms to your website for SEO.
  • A plugin on your WordPress site recommended synonyms for best SEO results.
  • Seeing a mention  of this article and you were eager to know the use of synonyms.
  • Reading conflicting articles on synonyms and you don’t know which is true.

Why synonyms are important for SEO?

Synonyms offer a new way to approach keyword research and SEO in a post-panda world that frowns upon heavy keyword usage. If you’re heaving tough time to remember the meaning of “synonym” means, think of it in terms of “related keywords” or “similar keywords”. In fact related and similar are synonyms of each other.

You’ve already seen them in Google search results. Here’s an example using the search term “shoes for men”.

men shoes synonyms for SEO

You’ve seen them in the search results themselves. They’re the words with bold styles. In short, synonyms are two words that have the same meaning. Let’s take few more examples.

  • “small” and “little”
  • “huge” and “vast”
  • “large” and “big”.

Using words which have similar meaning to your main keyboard allows you to practice smart and safe keyword research without running the risk being penalized for keyword stuffing .

Lets know more about the benefits of synonyms for SEO further:

What are Semantically Related Keywords and How do they impact SEO?

“SEMANTIC KEYWORDS” in SEO speak, refer to the meaning and intent behind a specific keyword phrase.Semantically related keywords are words or phrases that are in relation to each other conceptually telling a cohesive theory.

SEOs believes that having more semantically related keywords means that your webpages provide more contextual background on a topic and therefore they can perform better in search results.the theory is that by using synonyms and other words related to your topic, Google would be able to make connections between the semantically related terms and be able to best match the user’s intent.

How to perform keyword research for synonyms

Optimizing your pages for synonyms adds another lamination to the mode of using watchword, but may just be worth it, the phenomenon is as simple as to read it but sometime it becomes very tiresome or may be monotonous, instead of this you just need to keep your sentences very crisp or you must use direct or exact word which means the equal understanding as the main content or not the related synonym. lets take an example, I should use “iOS device” as a synonym for “iPhone”, not just “Apple”.

let me make things more simpler. In case of mine I would use  ”homemade cake baking recipes” FOR THE BELOW EXAMPLES  which makes a route that you should start with your familiar keyword research routine and return back when you have a target keyword. Before we proceed further, I highly recommend installing a browser extension called keywords everywhere. It’ll allow you to view the search volume of each keyword while we use the tools below.

  • Google Search
  • LSIGraph
  • Ubersuggest
  • Google Keyword Planner
  • Premium Keyword Research Tools

When to Use Synonyms for SEO

We should use synonyms only if it required. If the data shows that users are actually searching terms related to your focus key term, then it make sense to add them.Never try to stuff your content with synonyms for the sole purpose of ranking. Google will most likely not pick up the focus term with too many synonyms or over-optimized content.

For example, I developed a test site in an attempt to get results for searches around ‘near me’.The site domain is “”, that mentions “near you”, “close by”, “nearby” and more without a heavy focus on “near me”.The site was launched 4 months ago and has been increasing in impressions for “near me” terms.The idea behind the test is that users are searching “nrae me” but the language on the site doesn’t make sense to say “near me” since the site is speaking to the user.

When and Why You Should Not Use Synonyms for SEO

In some cases where your topic is crystal clear and there are no variations that users might be using to find what they are looking for, then you should stay away from synonyms.Words like “animal”, “forest” , “sand” , “water” , “salt” and many other words that may have other meanings but not their alternates that mean the same thing.Your brand is an example of when you you should stick to your keyterm and not to try to work on synonyms.


Many tools and experts will ask you to use synonyms, and at times the strategy will make sense.But don’t use synonyms in an effort to increase your rankings if they don’t make sense .Instead you should always try yo frame your sentence simple and in a understandable way and accessible to the use.Hence if you find any difficulty regarding SEO than you  may feel free to contact us or any of our team member. We will help you in the best way and rank your website top in Google.

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Digital Manohar

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