It’s well-known that social media platform have been at the forefront of fast and effective communication for a while now, providing easy access to information and a space where people around the world can voice their opinions and thoughts. While this is incredibly positive in many ways, it can potentially have some negative repercussions.
I’m Deepika, Digital Manohar’s Marketing and PR Assistant . The purpose of this post is to shed some light on how social media influencing lives, to touch on topics mental health, physical and mental well-being and to inspire businesses to become part off the conversation and include positive messages in their social strategies. Have a glance to know how social media plays in well-being, mental health and more.
The Number Speak for Themselves:
Many studies show that social media can easily promote depression, stress, cyber-bullying and more. However, professional’s who are in charge of a business’s socials can have positive influence.
- This year, nearly 76.28% of Indian users between the age of 18-65 owned a desktop and mobile phones, giving them easy access to social media platforms.
- In the India alone, 182.9 million(69.9% of the population) use social media, which shows how regularly users can view content on their socials, whether it is positive or negative.
- Those who work in social media can help to lessen the impact of negative content out there- as these professionals represent the brands who are often seen as trustworthy and authoritative, they have a responsibility to spread positive message.
Wellness and Mental Health Pattern:
Its really important for businesses and brands to spread message positively. Here are some topics to consider while spreading message to your audience and employees to make them clear your approach.
DIVERSITY: Individuals, especially teenagers and youth tends to compare themselves with others and if they don’t find person with same race and characteristics then they feel inferior, self low esteem. Showing lots of different people who look different is a great way to combat these negative comparisons and diversity.
MENTAL HEALTH: It is considered to be one of the most important factors of all. Being mentally healthy includes a feeling of gratitude and good about ourselves, feeling we are in a good place in our lives and also a feeling of spending best time. Businesses can do their part to help improve mental health by creating awareness, looking after their employees and supporting each other. After all, a healthy mind always come up with new ideas and leads to a happy life, and that should be our priority.
POSITIVE HABITS: Promote healthy habits such as, eating well, maintaining a sound sleep, staying physically fit and have positive state of mind. Hence, social media channels can influence your followers so make sure your influence is positive and healthy!
How to Spread the Information Responsible: The Marketer’s Point of View;
Social media has paved the way for communication: We are surrounded by spectators and our life is the principal of Attraction. In order to share knowledge and information with an audience, it is necessary to develop delivery methodologies that fulfill the consumer’s needs.
Here are some effective points:
Be Real: Establish a realistic connection with your customers. The best way of relationship-building strategies for business is showing their is a human behind screen. It will create a feeling of humanity and build trust when you give reply of their comments and solve their queries by maintaining a conversation. Employee testimonial that share company culture can also boost the credibility level.
Sourcing: It is the information proving reliable. Is it the source trustworthy? When someone sharing information online, it’s vital to have high quality sources so you are sharing content which is useful to your audience.
Have a Purpose: Show that your business is concern about the lively condition of the surrounding. So engaged in some charitable causes like; donation of clothing or food. Your audience will get attract by your nature of business who is adapting the change.
Beware of what information your business provide to your users is important. Content that is exciting, interesting attractive and valuable is important, but if you align it with the issues explored in this blog post, you and your business could have a positive impact on human lives.
Our In-House Mental Health Approach
Discussing mental health with your employer could be scary, but at DIGITAL MANOHAR we want to reduce the stigma. We are ready to discuss this sensitive matter in private and without judgement.
Our mental health initiative has improved our employees well-being at work. We care about supporting mental health in the work place and allowing others to do the same.
