- The former Musical.ly that was taken over by Byte Dance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name Tiktok, this free pack is a combination of vines, Twitter and Instagram. Tiktok, with over 500 million monthly users has surpassed the total download record of Instagram in the first half of its release.
TikTok marketing strategy for business is the talk among the marketers for its effective tools and technique which are content based and ensure significant growth of the brand with least sponsoring cost. The app allow its 795 million International users to create short 15 seconds videos, musical dubsmashes and many other activities just as like other social media apps.
Initially launched as ”Douyin” in the Chinese market later got re-branded as Tiktok with the strategy to serve the International market. It became the first trending free app which continuously competes in the first three spots for downloads in the apple store. Lip syncing videos are the specific feature which are used by almost users.
HOW TIK TOK MARKETING STRATEGY FOR BUSINESS HELPS MONETIZE TRENDING HASHTAGS:
Now a days via these applications Marketers reach their target customers and create a space for themselves in the market. Marketer finds best place to promote their brands in different channels and get required as well as relevant customers.
For instance, we will always choose LinkedIn for targeting professionals, while we promote Facebook pages and groups to reach many niche groups. Meanwhile, TikTok is having growth at exponential rates for the fun that is offers to its users who belong to the age group between 12-24 years old.
The app grew more because of its celebrity fan following where people like Jimmy Fallon started off hashtag challenges like #tumbleweedchallenge on Tiktok that got lot of entries, which in turn get millions of views. Tiktok challenges are vital pillars for the promotion of brands and events as they show the relevancy of the product or service being pushed by the concern organizations or business.
There have been challenges that were started by business houses themselves such as the McDonalds which ran #bigmactiktok challenge that not just pull up customers but also gave them excellent engagement on the social media handles as well. challenges on Tiktok despite having offers or prizes does get equal shout outs and traffic insight due to their popularity.
This application has add a feature tool that check any misuse or harassment online, Marketers found it to be the best way to promote their brands and services. Hence, Branding and Promotion is the effective way which can be done in least investment. These hashtag movement involves the relevant celebrity or motivator and useful content to push message which anyhow goes viral online.
HOW TO PROMOTE YOUR BRAND THROUGH TIKTOK MARKETING:
Their are 5 different ways through which you can get click for your brands and services via customers;
- In- Feed native ad: If you enjoy Instagram stories in full screen mode and and feel how useful they are in advertising, then Tiktok In-feed native ads tool are just for you. They provide options of adding website link and order now buttons on the ad itself which allow users to reach on the page directly. These are skippable ads and have multiple options on them for designing the overall ad. The usage of the ad can be traced by click- through rates, total views, impressions, video viewing time and the engagement received.
- Hashtag Challenges Ads: In this type of advertising the user gets to see a banner ad that will take the user to the instruction and rules of the featuring challenge. The banner is put up on the discover page depends on the content of the user. It can be measured with insights that includes banner views, clicks, number of users generated content, and trending slot. These sponsored tools target specific customers and there are more probable conversions. A classic example of Tiktok marketing strategy in #mydenim challenge where any user who open the app got redirected towards the challenge page with the banner ad.
- Brand takeover ads: One of the purest forms of Tiktok advertising where images, short video clips and GIF’s turn out to be precursors of brand’s landing page or the hashtag challenge if any set. These are exclusive category and hence only a single brand can take up a particular category per day. Reach can be measured by click rates, Impressions and unique reaches. The brand takeover ads are effective because Tiktok Marketing tools are simple, user friendly techniques that has got great effects on branding a particular product or service.
- Hashtag Challenges: It is the most popular Twitter inspired activity that gathers the audience and spread brand’s message organically. The hashtag challenges campaigns are mostly non-sponsored and with the right content. They have the capacity to make any marketing strategy popular among the users and customers. Hashtag challenges by influencer are more achievable for their extensive reach, thus making it a far-flung accepted and concept.
- User Participation: Most accessible mode of advertising on Tiktok Marketing strategy is user participation. Basically, user generated content is used to promote causes and brands with tools and features that make it easy and enable users to post ideas and content by themselves tagging the trending topic and concerned brands.
To understand this concept lets take an example of ad work done by Chinese restaurant Haidilao . The restaurant added the DIY option to its menu where the users can select it and video the way their food is amde as per their choice of ingredients. This concept includes more than 15000 users to film their experience at one of their chain of restaurant and post it up which got 2000 videos being shared on the app with over 50 millions views on it.
CONCLUSION: Tiktok Marketing Strategy has set their trend for business who gain popularity and cover a large market surface which are raising by each month pass. Hence, every marketer should adapt this strategy at least for once if you are not yet done so.