In recent years, Google has rolled out a whole host of new Google My Business features, so much so that you may well find you’ve missed one or two, and as such are no longer using your Google My Business Profile as effectively as you might think. Every business need Google My Business Listing. It offers a wealth of business information to Google and local consumers and offer a reach local search presence.
Complete Your Business Profile Information
Creating a business profile with encompassing, accurate and updated information will be your first step to optimizing your GMB page. Therefore, you need to make sure to fill out all the necessary field to complete your Google My Business Listing including:
- Business name.
- Phone number.
- Address.
- Website.
- Category.
- Description.
- Working hours.
- Questions and Answers.
- Photos.
- There may be some additional field depending on your company.
It makes easier for your clients to contact to you and work with you. Once you are done to fill out all your information to Google.
Post relevant content on your Google Posts Section:
Google Post Section is one of the feature of Google My Business Profile that allow you to engage with your users directly in Search Engine Result Page(SERP’s) and on Google Map. Through this section, you can post anything related to your business regarding Business events, Blog article, Product Promotion, Holiday message and so on.
We need to make sure that we are posting relevant, high- quality and useful content on our GMB account because people assume business online based on the recent posts.
Choose a Specific and Relevant Category:
Your category selection should be great as Google will decide which searches does your local listing belongs to. You have to select the list from available category as we can’t create of our own. Sometimes, your category might be not available in that case, you should choose more resemble category that define your views. You should keep checking on category to grab the business opportunity that may describe your business plans.
Upload High-Resolution Photos:
Absolutely, image optimization is the most inexpensive method to get gear to your GMB listing. According to Google, business with images tend to get 42% more requests for directions to their whereabouts and 35% more clicks to their website compared to those businesses without photos.
Using HD Quality of images reflect your business plans to your potential clients. For instance, you can add pictures of LOGO of your company, sales team or Services of your company. Creating a 360-view interactive tour of your business or potential customers is also a plus.
Image Specifications:
While uploading a photo you need to take care of certain things on your Google My Business Listing includes:
- Photos should be in JPG or PNG format.
- The size of the images should be in between 10KB or 5MB .
- The resolution of every photo should be 720 px tall and 720 px wide.
- The images should of HD quality without any effect or use of filter.
Use a Local Contact Number:
Aside from keeping your contact number consistent among your various listings, it’s also essential to use phone number of your local area code so that Google can detect that you are absolutely local. Furthermore, you also need to make sure that the phone number you are using is also listed on your homepage or in any pages linked to your Google listing.
Monitor your Google My Business Q&A Section:
The Google My Business Question and Answer is an excellent feature that will help out the potential customer to ask questions regarding to your business and you can solve their queries.
This feature allow you to directly interact with your customer to know what they are expecting from your business and in case if you neglect it or do not respond to their questions than it will create a negative impact or may be degrade your company’s reputation.
Create FAQs List:
One of the essential things that you need to do to monitor your listing is to be proactive and create a FAQs list to preempt customers My Google Business Q and A’s. Your sales team should identify the queries that people often ask then include those Question and Answer on your GMB listing.
Collect and Gather Google Reviews:
Google reviews from customers are really influential. In fact, local business that has positive result and good review can gain more trust from their customers and tend to get more engagements to potential clients. In addition, online review can also influence search result rankings and click-through-rates. If you had great review and a have positive response than your clients will get attract towards you because they will still dig in your review section to find your credibility.
Encourage Your Customers:
To collect online review, you may boost your happy customers to give you review on Google or you may include an encouragement on advertisement material you put up in your store. Moreover, responding to reviews especially the negative ones in that you just need to stay calm and cool while responding it until you found the reason behind it.
Hence, these are the few ways you can optimize your own GMB listing to enhance the more online presence.
